Customer Relationship Management (CRM) includes customer interaction and the management of that interaction by you. It is a computer system that enables you to identify, attract and retain the best set of clients and potential clients. Customer relationship management is a business approach that aims to build long-term and mutually beneficial relationships with customers.
It is an excellent tool for your sales team as it gives them an opportunity to profile potential customers, indicate their needs and based on collected information offer them the most suitable products and services. On the other hand, it is also a very important tool for your customer service team as you provide them with an operating department, which collects key information about current clients and therefore helps managing their requirements more efficiently.Customer relationship management functions can be divided into three groups: